Toolbars
Are you considering promoting or do you already have a relationship with one of the following partners?
With so many toolbar options to choose from, MPower can help guide you to select the best fit for your business.
Contact MPower today for more information about toolbar partnerships.
Why should your business use Toolbars?
If you decide to customize your Toolbar, they are an interactive way to stay connected and top-of-mind with your customers. A custom Toolbar places your brand in front of users every time they surf the web and provides one-click access to your product / web site / and services. One can also use Toolbars as a communication channel to send users news and information about your company.
Browser Toolbars offer the following advantages:
Brand Association
You can choose to either not have your brand on the Toolbar at all or co-brand the features. In this way you have the opportunity to associate yourself with some of the larger, trusted companies in the world like Google, Yahoo and many others. Ultimately, gaining trust with your customers leads to more sales and downloads of your products.
Offer multiple touch points with your end users
Customized Toolbars offer a wide variety of features and plug-ins that can be used to create a toolbar that will appeal directly to your end users requirements. For example, advanced functionality can include the ability to send video, flash, audio messages, news and information, instant surveys, and RSS feeds. Other custom features include icons, logos and other design elements for high brand awareness.
Increase and sustain site traffic
With customization, Toolbars provide direct links to your web site for users where you can update them with news, information, and marketing information. This increases loyalty to your brand as well as site “stickyness”. Ultimately it means that users will visit your site more often, stay there longer, and purchase more products and services as their loyalty grows.
Popular with users, easy to install and use
According to a survey conducted by The Kelsey Group and BizRate (as reported on Goliath.com) 44% of internet users have downloaded at least one custom browser toolbar. Most users download browser toolbars in order to block pop-ups, deter phishing, and perform searches; according to SearchEngineWatch.com, 11% of searches originate from a toolbar – which adds up to over 500 million toolbar searches per month. By focusing on the needs and desires of your customer base, you can create a custom toolbar that your customers will eagerly download and use.
Initiate engagement and interaction
Downloaders have many communication tools vying for their attention. Subsequently offering a custom, feature-rich toolbar provides a service to your potential customer that they will appreciate, while capturing their attention with branded marketing, RSS feeds, and news and information that they need and want.
Improve communications
Toolbars provide a means to communicate important news and events to your downloaders. You can increase your ROI and customers’ awareness by sending them offers, promotions, and news about your industry and your company. Toolbars also offer the ability to send instant surveys so that users can communicate their preferences to you.
Contact MPower for more information about:
- brand association.
- offering multiple touch points with your end users.
- how to increase and sustain site traffic.
- how popular Toolbars are with users and how easy to install and use they are.
- initiating engagement and interaction.
- improving communications with your potential customers.
