Social and Display Advertising
Mpower and it’s strategic parners provides robust, performance-driven, online media planning and buying solutions. Using a combination of advanced tracking, reporting, and analytics technology, Mpower designs and delivers the highest converting creatives for maximum return-on-investment (ROI).
The cornerstone of Mpower’s reputation is an aggressive yet outside-the-box approach to online media planning and buying. Whether the goal is laser targeted branding, tight cost-per-acquisition (CPA) metrics, or a mixture of both, Mpower’s strategic partners are online media buying professionals that will help you to realize your objectives.
Behavioural Marketing
For high-ROI performance driven advertising, behavioral targeting can help you achieve your goals while improving the efficiency of your advertising dollars. Behavioral targeting delivers advertisements to consumers who are in-market for a particular product or service. If you know someone is researching information about your products or services online, you can target that user specifically and deliver relevant messages to them over time across multiple channels.
Banner / Rich Media Advertising
Banner and rich media placements offer the advantage of communicating your message and promoting your brand through a wide array of images and colors. Mpower will create a top team to select, create, and / or strategically place your banner and rich media campaigns in front of the most relevant audiences.
Social Media Optimization
The objective of Social Media Optimization (SMO) is to leverage social media channels and blog sites that are content specific in order to generate traffic, customers and link building. This service helps increase the awareness and credibility for our clients brand and/or products.
If you are interested in leveraging social networks such as Facebook, MySpace, Digg.com, Stumbleupon, YouTube, and others, Mpower will assist in creating an SMO team that can help you manage your reputation and grow your brand.
Contextual Advertising
Contextual Advertising or text-based online advertising allows advertisers to strategically place text advertisements on some of the internet’s most heavily trafficked websites. Unlike advertising on search-engines like Google or Yahoo!, contextual advertising networks allow you to select or “cherry pick” the websites that are most relevant to your business. In this way, your media dollars are optimized through strategic placement of your message in front of a targeted audience of viewers.
With years of experience purchasing contextual ad media across all e-commerce verticals, Mpower will help you set up a team to select the most appropriate websites to drive traffic to your website(s). We will leverage our connections to get you the lowest possible CPM or CPC prices and we will manage all aspects of the buy. Regardless of the size or duration of the campaign, Mpower will accommodate your media budget and maximize your advertising dollars.
