Search Engine Marketing
Mpower can help you to either outsource or find the right staff member to drive thousands of new visitors to your website and dramatically increase your sales while at the same time focusing on a high ROI. When you partner with Mpower you gain access to first class knowledge:
Natural Search Engine Optimization (SEO) – determine the strategically defined keywords and phrases that will drive the most qualified visitors to your website. Review existing technologies on your website which might hinder search engine results. Optimize your website content and meta data to correlate with the search engine algorithms.
Pay per Click Advertising Management – determine the best performing keywords to target. Understand when to rely on search engine optimization vs. acquiring keywords and when to do both.
Natural Search Engine Optimization: The organic element to an effective SEM strategy
Mpower works with partners who provide services as follows:
Keyword Research — Uncover which keywords and phrases will bring the most qualified traffic to your website.
Content Enhancement — Enhance your website’s content so that it optimized for the major spider–based search engines.
Global Search Engine Optimization — Make certain that your website achieves prominent visibility within the search results of the most important search engines for each market.
Search Engine Submissions — Submit the pages of your site so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website’s offering.
Directory Submissions — Submit key sections of your website to appear within the four major online directories.
Website Competitive Intelligence — Discover what your competitors are doing and how to position yourself against them.
Social Search Strategy and Optimization — Capitalize on content that Internet users (consumers) contribute to the social networking websites (e.g. Facebook, MySpace, LinkedIn, Yelp, etc.).
Cross Channel Marketing Integration — Generate a consistent message across all marketing channels
Pay per click Advertising Management
By 2013, online marketers will spend $20.9 billion dollars on PPC advertising (Jupiter Research). Subsequently, PPC programs are only going to get more expensive and more competitive. Therefore it’s critical that companies have a successful pay per click strategy in place.
Mpower works with partners who offer services as follows:
Keyword Research — Discover which keywords and phrases will bring the most qualified traffic to your website.
Optimization and Content Enhancement — Enhance your website’s and landing page’s content / design so that it is optimized for maximum return on ad spend (ROAS).
Shopping Cart Abandonment – Shopping cart abandonment happens when a visitor comes to your website and drops one or more items into their shopping cart, but for various reasons fails to complete the transaction. Mpower and it’s partners will help you optimize your checkout process and increase your website’s conversion rate. At the end of the day, no matter how much traffic you drive to the site, it’s all about closing the deal, even if it eludes you the first time around.
Website Competitive Intelligence — Discover what your competitors are doing and how to position yourself against them.
Service availability – One needs a partner who is available 24/7/365 so if there is an issue, or an opportunity, they can make changes to the campaign or even start a new campaign.
Automation – Partners using pay per click bid management tools which tests keywords within the search results at every hour, at different bid prices, at different times, and different days of the week – and then “learns” based on your results.
Qualifications – They have Google adwords certified staff or they are a Google adwords certified company.
